I specialize in subconscious identity rewiring for 6-7+ figure personal brand entrepreneurs, eliminating the internal resistance that makes success feel like constant warfare.
I've been doing subconscious work since 2019, when I built my first coaching business around manifestation and reprogramming. I worked with over 350 clients—entrepreneurs, creators, and high-achievers—helping them eliminate the mental blocks holding them back.
Then I merged that subconscious expertise with practical business coaching, scaled to $500K+ in revenue, and learned something critical: the most successful personal brand entrepreneurs were dealing with a problem no one else was addressing.
The internal resistance that comes with building a personal brand—the procrastination, the imposter syndrome, the exhaustion from performing—wasn't being solved by mindset work or strategy. It required precision subconscious rewiring.
So in 2025, I pivoted entirely. I now work exclusively with personal brand entrepreneurs at the 6-7+ figure level, giving them what I call The Final Advantage: elimination of the subconscious identity that makes success feel like warfare.
My relationship with subconscious reprogramming didn't begin as a business, it began as survival.
I came from an extremely traumatic and abusive childhood. In 2014, at my lowest point, I discovered subconscious reprogramming and the Law of Attraction, and I had to do the hardest work imaginable: rewiring my entire operating system from the ground up.
I had to reprogram my sense of safety. My worthiness. My capacity to trust myself and build anything at all. I became a detective of my own subconscious, surgically tracing and deleting every hidden belief, fear, and imprint that had shaped my reality since childhood.
It was a complete 180-degree transformation, not only because I wanted to optimize my life, but because I had no choice.
That's how I know this work isn't theory. I've lived it at the deepest level. I built a $500K business from my mother's spare room using these exact methods. I've helped hundreds of clients rewire the identities capping their success and watched their lives transform.
When I say I rewire identity at the source, I'm not guessing. I've done it on myself in ways most people will never have to. And that foundation is what allows me to work with the precision that goes beyond what traditional coaching or therapy can touch.
Most subconscious practitioners work intuitively. Others work analytically. I work both, simultaneously.
I see the patterns with analytical precision: the exact subconscious imprint, the moment it formed, the logic holding it in place. Then intuition fills in what analysis can't reach: the emotional signature, the subconscious reasoning, the specific deletion pathway.
This dual capacity is rare and it's why I can identify subconscious programs in 90 minutes that therapy takes years to surface, and delete them permanently where other methods just create temporary shifts.
The programs creating your procrastination, imposter syndrome, and performance exhaustion aren't hiding. They're just complex. Solving them requires both precision and depth, logic and intuition working in tandem.
That's the advantage you get working with me.
I work with a small number of clients at a time to ensure depth and precision.
The Advantage Audit maps your resistance in 90 minutes and just seeing it clearly begins to loosen the grip. This is where transformation starts.
The 90-Minute Intensive eliminates your primary bottleneck at the source. One session and you'll create what you've been procrastinating, launch what you've been perfecting, or take the opportunity you've been avoiding.
The Final Advantage systematically eliminates multiple patterns over 12 weeks. You leave dominating your niche, scaling past your competitors, and executing at the level you've been white-knuckling toward—without the fight.
The Domination Room is 8 hours of focused elimination. Multiple patterns deleted in one day: What takes months of therapy happens in one session. You leave operating as the anomaly your competitors can't explain.
I'm based in Zurich, Switzerland. I'm an INTJ, which shows up in everything. I think in systems, patterns, and root causes.
When I'm not doing subconscious work, I'm reading, walking, jogging or discovering new places by bike.
I don't believe in hustle culture or forcing yourself to show up. I built a $500K business working on my terms because I deleted the programs that made success feel like constant inner tension. That's what I help my clients do.